Health Promotion: Sustainable Prevention

“Health Promotion: Sustainable Prevention is the process of enabling people to increase control over, and to improve their health.”

To reach a state of complete physical, mental, and social well-being, an individual or group must be able to identify and to realize aspirations, to satisfy needs, and to change or cope with the environment.

Health promotion is not just the responsible of health sector, but goes beyond healthy life-styles to well-being.” (Ottawa Charter for Health Promotion, 1986)

Health in All Policies (HiAP)

Helsinki Statement 2013 “Health in all policies is an approach to public policies across sectors that systematically takes into account the health implication of decisions, seeks synergies, and avoid harmful health impacts in order to improve population health and health equity.”

Healthy Settings

Healthy setting is a place or social context in which people engage in daily activities in which environmental, organizational and personal factors interact to affect health and well-being. Action to promote health through different settings can take many different forms, often through some form of organizational development, including change to the physical environment, to the organizational structure, administration and management. Settings can also be used to promote health by reaching people who work in them, or using them to gain access to services, and through the interaction of different settings with the wider community.

Health Equity and Social Determinants of Health in SEAR


Health Promotion is comprehensive and integrated approach to address risk factors and underlying determinants of health, to prevent communicable and non-communicable diseases, to strengthen sustainable health systems, and to mainstream health at the center of development agenda. Global strategies of Health Promotion in WHO, guided by the Ottawa Charter for Health Promotion (1978), indicates five essential strategies to build healthy public policy, create supportive environments, strengthen community action, develop personal skills, and reoriented health services. In the WHA51.12 – Health Promotion (1998) confirming the Jakarta Declaration for Health Promotion (1998) in the Twenty-first Century that urges all the Member States a) to promote social responsibility for health, b) to increase investments for health development, c) to consolidate and expand partnerships for health, d) to increase community capacity and empower the individual in health matters, e) to strengthen consideration of health requirements and promotion in all policies, f) to adopt an evidence-based approach to health promotion policy and practice.

Regional health promotion strategies are aligned with the global strategies and expected to be implemented through cooperation of Member States.

Health promotion strategic actions for South-East Asia:
- Establish and sustained infrastructure in countries to coordinate and manage health promotion activities across sectors;
- Build national capacity for health promotion
- Introduce public legislation, policies, and regulations that promote, support and project health of all citizens
- Encourage Member States to create and sustain a political and economic environment conducive to initiating and maintaining partnership, alliances or networks with multisectoral partners
- Establish evidence-based information to systematically monitor health promotion policies, programmes, infrastructures, and investment related to health promotion
- Encourage social mobilization and advocacy for integration of health promotion across sectors and settings

Dr Suvajee Good
Programme Coordinator
Health Promotion and Social Determinants of Health